Ever heard of the IAA in Frankfurt? If you are interested in cars for sure. It´s one of the biggest car shows in the world. I am not talking US style pick-up trucks, muscle cars (although you see some of them there as well) or high end tuning. I am talking regular cars, 4 wheels, 1 steering wheel, 3 to 5 doors and the right size to fit into Europe´s streets and parking lots. This is THE venue where every major car manufacturer hosts world premiers for new modells and presents new technologies and concepts. Something like SIA or ISPO for the sports industry.
So why talk about this car show here? Well, some of you might notice the header and the car brand that has the copyright on it. K2 has been working on a cross-promotion with exactly that car brand over the last year, and this was the official launch date and event for the cooperation. Any idea what cars we will be driving soon?
K2 has the the ultimate riding machines. This car brand has the ultimate driving machine. Got it?
Still no clue? What about this.
Not the Kässbohrer cat in the back, the car in the front.
Yep, it´s BMW. Some of you might remember classics like the Isetta.
Or the 328 race car which won over 130 races in the 40s,
but this is all about the BRAND NEW BMW X1!
There´s an official PR release coming out within the next weeks, but I just couldn´t hold back with the news, as we are all really excited about this cooperation! There were a lot of things going on this past season already, we did a photo shoot with BMW for their website and PR activities, sent teamriders for their global X1 TV campaign where you can see K2 teamrider Roman Rohrmoser doing a backflip over the X1, and we have been working on a pan-European event series with K2 ski and snowboard tests, guided ski days by k2 teamriders and guides, some secrect park action where the X1 gets invovled as well as the possibilities to drive the all new X1 on snow. The kick-off of the tour will be in Oberstorf , Germany on December 12th and 13th, all other tour stops will be announced on this site as well as the BMW site within the next weeks, so make sure to check back! We also worked on a K2 LTD. BMW X1 Edition ski that is based of the Coomback model, which will only be available through raffles in Europe. And there´s only 500 of those built! A lot going on, and this in almost every country in Europe!
So what happened at the IAA? Well, the BMW booth was unreal! For the first time at IAA the cars could actually do what they are supposed to – drive! Every hour there was a big show where the cars were driving in a loop around the booth with an angled curve of about 30 degrees rigth in front of the audience so everyone could get a perfect view of the cars. The X1 area itself was going off as well, we couldn´t even get close until the end of the show as it was packed with people.
This pic was taken AFTER the show closed...still very busy.
BMW also built a ski simulator game where one had to stand on the K2 LTD. BMW X1 Edition ski and try to move left and rigth to ski through obstacles coming up on the screen. During the game a picture was taken that is shown on the IAA blog.
We also had 2 teamriders at the show participating in the world premier of the BMW X1. Snowboarder Mone Monsberger and ADT (Apache Developement Team) member Stefan Stankalla were getting a ride up on stage in the X1 and doing interviews, talking about the joy of skiing and snowboarding as well as driving the X1, as we had the chance to do already way long before anybody else even knew about the car!
Stefan on stage with the X1
Mone on stage with the X1
Enough said about our day at the IAA, for more information on the BMW X1 check out the X1 website, and for more information on what´s happening this coming season with K2 and BMW check back here or at the BMW website.
And for those who think they missed out on something, here are some more impressions from the show. Most of them unreachable for us but dude, if I had money…
BMW concept car and 2 babes. what´s more beautiful?
BMW lightweight engines already in 1956
BMW lightweight construction in 1972
one nice oldtimer
Muscle car...Dodge Challenger we have been told. Thanx AG.
Chevy hybrid, must be a joke aye?
Mat grey lambo. I think Jon Olson got one like this in black.
Chrome Audi. Don´t touch this.
